Have you noticed those fun buttons on websites such as "Best of the Web" and "Top 100 Sites"? There are awards. The people putting them on their website get a small degree of esteem. The folks giving the awards get free mini-banner ads in exchange. If you have a humor site you might want to consider giving awards for the "Weirdest Humor on the Web" or "Best Satire of the Week" -- whatever fits your website. If the award is respected and posted on the recipients website you have a free link and become that much more established as a player.