"No purchase necessary"
"Enter to win"
"You may be a winner"

Sound familiar? Of course it does. We have been subjected to contests as an advertising gimmick since day one. Look on any cereal box and you'll find a contest.

  • Follow the rules.
  • Seek the advice of council.
  • Play it straight.
  • And, use your commonsense.

Do all of the above and you will do fine with contests. Break any of the above four suggestions and you'll be opening yourself up to lawsuits or worse.