Newsletters are excellent venues for targeted traffic. Generally a newsletter is written or maintained by some one(s) highly motivated in a given vertical. This means alive, fresh, active material and readership dedicated to a specific area of interest. That is good.
You will find newsletters published and delivered by email, webpages, print, and even in streaming audio.
This just may be one of the best venues for reaching a targeted market. You will find thousands of online newsletters -- from small to large. Don't over-look the small newsletters they may charge little for a well qualified audience. And, don't over-look the large newsletters their low-rates may just surprise you.
Don't let the large number of available online newsletters (Click Here for Sources) be off-putting. In any given vertical there will be a very confrontable number of newsletters to deal with.
Use the same common sense here that you would in any endeavor, start looking around, explore the arena, make tentitive committments in the beginning while you are learning the lay of the land. Then by the time you are ready to make a major investment of time and money you will be well prepared.
When you do, you'll be pleasantly surprised at the small dollar cost of online newsletter advertising -- especially when compared to offline versions in the same vertical. And this is before you factor in the shelf-life of online newsletters. Most online newsletters are archived. This means their shelf life climbs to near forever. With search engines grabbing content from even the oldest newsletter archive your ad may be visible for years.
In the same manner that offline newsletters have daily, weekly, and monthly publishing schedules online newsletters have varying publishing schedules. This can mean a great deal of exposure and/or longevity of your ads. Remember Burma-Shave? With daily newsletters it's possible to do a Burma-Shave type campaign. People may end up waiting each day for your ad to appear to see just what silly pun or bad rhyme you'll come up with next.
Online newsletters can afford you an excellent opportunity for fresh ads. In print media you may have a month, 2 month, or 3 month lead time. Online you might have a next day or next week lead time. This means quicker modification of an ad campaign to incorporate topical issues and current trends.
When talking to a newsletter publisher try to cover most of the following questions:
Most if not all of the above precautions and question apply. Don't suddenly become a dope just because it's free or cheap.